AFFILIATE Marketing Mag To Launch In January
Tech wonks Montgomery Research have announced
a January 14 launch date for Revenue, a magazine focused on Internet
affiliate marketing. The publication will explore the strategies,
technology and designs that contribute to the $1 billion retailers
like Target and Amazon.com generate annually from affiliate marketing
programs. "We view affiliate marketing as an important stage
in the growth of e-commerce that will benefit consumers and merchants
with better Web content, higher ethical standards and competitive
pricing," said editor-in-chief Tom Murphy in a press release.
Revenue will distribute 125,000 copies of the debut issue through
book and magazine dealers and other channels.
Interpublic Reduces Modem Stake To 0.6 Percent
Modem Media Monday confirmed the sale of 11.155 million shares of
its stock by shareholders. Interpublic Group, which sold 10.955
million shares, has reduced its position to 148,000 shares, or just
0.6 percent of Modem Media's outstanding shares.
Study Reveals Latest Trends in Home Networking
According to a survey conducted by The NPD Group, the popularity
of home networking is on the rise and PC companies such as Dell
and HP are establishing themselves as the choice supplier for home
networking consumers. Overall, Dell was identified as the clear
choice among potential suppliers for those planning to install a
home network. Dell was cited as a leader in developing home networking
products by close to half (49 percent) of those who have a home
network and more than half (57 percent) of those who don't yet have
one. HP came in a few percentage points under Dell among those who
currently have a home network (44 percent) and 40 percent of those
who are planning to install one. Regarding functionality, the home
networking survey found that consumers planning a home network are
expecting significantly more functionality than is currently available.
Planners anticipate being able to easily add devices to their network
and to use the devices to do tasks such as media file sharing and
streaming among the devices.
"Today, digital photo and video sharing represent
the most popular media-related task accomplished on the PC. In order
to capitalize on the consumers' interest in home networking, manufacturers
must develop and support improved media-sharing products,"
said Stephen Baker, The NPD Group's director of industry analysis.
"If suppliers are not able to provide the next wave of buyers
with devices and infrastructure that meet these expectations there
is potential for disappointment and unhappiness among these network
planners."
Mediapost.com, CT
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