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BA Holidays to build affiliate marketing with Be Free

LONDON - British Airways Holidays has selected Be Free, a ValueClick company, to build an affiliate marketing programme.

The holiday firm aims to strengthen its online presence and drive revenue streams through a pay-for-performance network of travel-related publishing sites. The programme launches in January next year. British Airways Holidays will implement its own custom-built affiliate marketing channel to manage and grow relationships with new and existing publisher websites. Be Free will track and report all online transactions generated through the affiliate marketing programme and let British Airways Holidays evaluate the true return on investment across its private publisher network. Time-sensitive promotions such as last-minute deals and early booking offers and their associated creative can be automatically updated and targeted to publishing sites in order to generate the best campaign results. Alison Guise, technology sales director at ValueClick, said: "We understand the importance of providing a more customised solution that addresses a client's specific technology requirements. British Airways Holidays joins our growing client list of travel sites including lastminute.com

December 02, 2003 Emily Booth,

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